How To Please Your Website Visitors

So which is more important, to please the visitors or the search engine spiders? The unequivocal answer is to please the visitors. What good is a site that attracts spiders but not actual people? And what good is a site that only attracts some visitors but not search engine spiders?

In this article, we will go over writing content that interests and pleases both your readers and the spiders.

So how do you write content that pleases a visitor?

First, stick to writing content that is relevant to your site. That means that if your site is about Rock music, you should not have any content about dogs, as that only makes your site look bad and repels visitors.

Second, write content in an easy to understand, conversational format. Do not use big, fancy words just for the sake of looking smart or pleasing search engine bots. I can’t count the number of times I’ve visited a site with content that is so hard to comprehend that I do not wish to ever come back to that site again. You want to make a good first impression on anyone who takes the time to look at your site, so make sure your content is easy to understand.

Third, never ever write content that is long, dull, and boring. If the point you are trying to get across can be said more concisely in 500 words, than why waste another 300 words droning on and on about the topic? This is a huge turnoff to potential visitors.

Fourth, make sure that all of your content is grammatically correct. I know, this is hard because we live in the instant messenger world, where sentences like “how r u?”, are thought to be acceptable. However, anyone who is well-educated will appreciate good grammar. Make your site shine in this department.

Fifth, don’t overuse keywords and keyword phrases. In other words, don’t make it blatantly obvious to the reader that you are trying to attract search engine spiders to your site. Make an effort to make sure that your keywords and keyword phrases flow into the content of the article. This is easier said than done, but can be accomplished with a little fine tuning.

But what about search engine spiders? How do I please them?

Search engine spiders are actually very easy to please, much easier than actual human beings. This is because search engine spiders aren’t subjective–they don’t care what the subject is about; they just care about the number keywords and keyword phrases.

The only way you can possibly displease a search engine spider is by overusing a keyword/keyword phrase and making your site smell like spam. Search engine spiders are now more advanced than ever, and so they are better able to ignore sites that are full of spam. Too many keywords or keyword phrases that are blatantly there will hinder your site from being crawled by spiders.

Keyword density of 1-3% is generally considered to be good. Any less than 1% is bad and will make it harder for your site to get listed on search engines; any more than 4% makes your site look like spam. Keyword density is basically the number of keywords or keyword phrases in a piece of content divided by the total number of words.

Before you write your article, take some time to make up a short list of keywords that are relevant to the topic at hand. Then try to naturally sprinkle them into your content, so that your content will please both the search engine bots and your readers. If you are able to do that, you will have a successful site in no time. Not only will the search bots love you, but actual people will, too!

Writing content that is good for both people and search engines is an absolute essential to making your site a powerhouse. So follow the rules above and you will be able to write excellent, pleasing content!

About the Author: Terry Detty finds press release services and SEO marketing software his passion. In addition to marketing, he enjoys reading and occasionally goes out for a short walk. His latest interest is a new time and attendance program he’s been using.

We’ve heard that many publishers are having trouble viewing referral 2.0 ads on their pages, and we’d like to explain some of the most common reasons why this might be.

First, keep in mind that not all referral ads are available in all sizes. For instance, most horizontal referral ad units smaller than 180×60, square referral ad units smaller than 125×125, and text links are only available at this time for Google products such as AdSense or AdWords. This means that if you generate code for referral ads in an unsupported size, you won’t see any referrals shown on your webpages. To avoid this issue, we recommend first selecting categories or products for your referrals before selecting a size at this time.

Similarly, you may not see the referral ads you’ve selected on your pages if you’ve grouped a number of referral ads into your Ad Shopping Cart which are each available in different sizes. If this is the case, you may wish to try regenerating your referral code with a particular ad format in mind — this way, you can be sure to select products available in that format.

Here are several other reasons your chosen referral ads may not show:

1. The particular referral ad you’ve chosen is not available in your country. When generating your code, you can view the ads available for specific countries by clicking the ‘change’ link above the referrals wizard.
2. You’ve unselected the ‘Pick best performing ads’ checkbox for a referral where the advertiser has run out of budget or ended the campaign. To take advantage of the available inventory of related products, we recommend leaving this box checked.
3. You’ve added more than three referral units to your page. Our current policy allows a maximum of three referral ad units on any policy-compliant page.
4. Our system has determined that your pages contain potentially mature or sensitive content. However, as your content changes, you may begin to see referral ads appearing.
5. The referral ad code may have been modified. Be sure to copy the code exactly as it appears in your account and paste it directly onto your pages.

Please know that we’re working as quickly as we can to fine-tune the process of generating referral code. Also, we appreciate all of your feedback on referrals 2.0 so far, and we encourage you to let us know how we can keep improving AdSense.

Posted by Rajiv Sud - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 8/28/2007 09:40:00 AM
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7 Steps to Developing Effective Newsletters Online

If you have a loyal customer base, but haven’t used a regularly scheduled newsletter to communicate with then, then its time to develop a monthly newsletter. Electronic newsletters are a great way to share information, promote your products, and solicit feedback from your most important customers. If you want to develop effective newsletters, you’ll need to follow these seven proven tips for creating winning newsletters.

1. Choose a Theme.

The largest pitfall to developing an effective newsletter is the lack of a theme. When creating newsletters on a regular basis (ex: monthly), select a unique theme every month that appeals to your audience. Once you have identified a theme, be sure that your newsletter content focuses on that specific theme throughout its content. This creates a newsletter that is meaningful and positions your company as a meaningful source of information.

2. Allow for Easy Scanning.

If newsletter subscribers are unable to scan your newsletter, you stand a good chance of losing them. The first few seconds are your most important so make them count. Use big, bold headlines, and article descriptions, providing links to the full article or related content areas. By providing article introductions versus an entire article, you make it easier for readers to view your entire newsletter while allowing them to zero in on the content that has the greatest appeal.

3. Use Graphics.

Producing a newsletter that’s wall-to-wall text will not be able to keep the interest of even your most savvy reader. Interject graphics, product photos, pictures, and so on throughout your newsletter. This will break up those large blocks of content increase your newsletter’s appeal. Make sure your graphics include links to the articles or products they reference as Internet browsers tend to click on pictures or graphics presented online.

4. Include Product or Service Information.

Internet users are very comfortable with product promotion especially when receiving free information or content. They understand that advertising pays the bill and is common among electronic newsletters. So use this information to your advantage. In each newsletter, discuss a featured product or provide a special offer to your newsletter readers. Products or services that are closely aligned with the theme of your newsletter can be ideal. As a rule of thumb, keep the number of products you promote three or less.

5. Proof Your Work.

When creating an electronic newsletter, you should always check your work. Spelling, grammar, and punctuation should be perfect. When users find these types of errors, it signals a lack of care - causing doubt as to the amount of effort used when developing the content presented. The result could very well be an increase in those who unsubscribe or a reduction in overall click-through rates.

6. Be Viral.

Never assume that the person reading your newsletter signed up for it directly. In fact, you should encourage your readers to forward the newsletter to others who may be interested in the content you’re providing. Make your newsletter, and each volume of your newsletter, accessible via your website. Additionally, make it easy for new users to sign up through a link in each edition of your newsletter. When users forward a copy to a friend, they can easily subscribe.

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7. Don’t Forget Can-SPAM.

In the footer of your newsletter, include your company name, address, and contact information. Inform users why they are receiving your newsletter and how than can unsubscribe. Honor all unsubscribe requests within the alloted 10 day requirement. By doing so you are meeting current standards and you’ll keep your newsletter subscription list clean.

These newsletter development tips can help you deliver a valuable newsletter that gets read and acted upon. Don’t be afraid to experiment and keep relevant content the main focal point of your newsletter. As your newsletters become more sophisticated don’t lose site of the basic principles. The tried and true is often the best way to be successful!

About the Author: Michael Fleischner is an Internet marketing expert with more than 12 years of marketing experience. He has appeared on The TODAY Show, Bloomberg Radio, and other major media.

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7 Langkah mengelola NewsLetters Online secara Efektif

Kalo lu punya pengunjung setia, tapi pada kenyataanna NewsLetter belum dikelola, maka inilah saatna untuk memulai sebuah NewsLetter. Pada umumna pengunjung mengharapkan NewsLetter ini, tapi ga semua website/perusahaan dapat mengelolanya secara efektif. NewsLetter elektronik merupakan salah satu cara terbaik dalam mendekatkan hubungan antara pengunjung/pelanggan. Kalo mao mulai NewsLetter, gue rasa lu perlu memperhatikan 7 tips dibawah ini:

1. Choose a Theme. (pilihlah sebuah tema)

Tema yang terlalu luas merupakan kelemahan/kekurangan dalam menentukan tema sebelumna. Saat membuat NewsLetter basic/standar, misalkan saja untuk NewsLetter tiap bulan, usahakan mengangkat tema yang unik untuk tiap bulanna, namun dengan tetap memperhatikan kebutuhan audience/pengunjung setia website.

Dan gue rasa mem-fokuskan sebuah tema merupakan ide cerdas dalam menentukan tema NewsLetter, jadi yang ngelola pun merasa lebih fokus dalam menentukan konten na.

2. Allow for Easy Reading. (permudah proses membaca) (*

Subscribes NewsLetter akan lebih memudahkan pembaca jika penulisan na, diatur sebagus mungkin. Perhatikan jenis font, ketebalan huruf, warna. Perhatikan juga deskripsi sekilas tentang NewsLetter, link-link yang terkait sebaikna dicantumkan.

3. Use Graphics. (gunakan gambar)

Menyertakan grafis/gambar pada konten NewsLetter, dapat mencegah kebosanan bagi pembaca, karena kalo pake teks smua wedew…sampai sepanjang mungkin, gue yakin user bakalan males membaca sampe abis. Kenapa ? karena sbnarnya secara psikologi, pikiran butuh refreshing/break time disaat sedang bosan melihat/membaca dengan terus menerus. Jadi diharapkan dengan menampilkan gambar-gambar produk online, photo-photo disela-sela text NewsLetter maka user akan mendapatkan waktu break dalam membacanya, walaupun hanya beberapa detik.

4. Include Product or Service Information. (sertakan informasi servis produk)

Dengan informasi singkat produk pada akhir NewsLetter, diyakini dapat menambah wawasan bagi user dalam diskusi publik. Mereka akhirna membicarakan promosi yang dimaksud, untuk kemudian mengontak pihak terkait NewsLetter, nah disinilah sang pengelola NewsLetter harus menyantumkan merek, nama, dan ID produk lengkap dengan cuplikan hargana, jadi begitu dihubungi pembaca, minimal untuk skedar tanya-tanya, maka pengelola dapat dengan mudah mengkonfirm bagian custommer care produk yang dimaksud.

5. Proof Your Work. (buktiin hasil kerja lu)

Orang bakal sangat menerima kalo ternyata NewsLetter itu memiliki tema/tips yang sangat berguna bagi user, jadi mereka bisa melihat hasil kerja lu apakah sangat berguna atow bisa jadi tidak ada manfaat na sama sekali.

6. Be Networking. (bersifatlah saling merangkul satu sama lainna) (*

Dengan menempatkan link ke website sumber NewsLetter, dapat mempermudah user untuk memberitahukan NewsLetter terkait ke teman-teman na. Nah setelah memasuki website pengelola NewsLetter, jangan lupa untuk menyertakan link send-to-friend … agar proses subscribes dapat berlanjut ke teman lainna. Jadi yang tadina pembaca NewsLetter cuma dia sendiri, bisa jadi jika temen na tertarik juga, maka user subscribes akan bertambah.

7. Don’t Forget Can-SPAM. (jangan lupa dengan kaleng-SPAM)

Kaleng SPAM ? kedengaranna aneh, cuma ini memang patut diketahui oleh para internet marketer, dengan menyertakan teks/keterangan/link Un-subscribe maka user jelas akan beranggapan dan meyakini bahwa, NewsLetter yang diterima bukan lah SPAM. Jadi jangan pernah luap bagi pengelola, ingatlah selalu user penerima NewsLetter rata-rata memiliki kaleng SPAM di email na. Jangan sampe dah cape-cape dibikin NewsLetter na, eh malah dianggap SPAM deh, troosss kalo dah di MARK ke dalam SPAM BOX waduh bisa gawat nih, dan bisa jadi mengurangi reputasi si website/perusahaan pengelola NewsLetter.

Tips diatas semoga bisa membantu dalam memulai dan mengelola sebuah NewsLetter, jangan pernah takut untuk mencoba tema yang beragam, karena mencoba merupakan point utama dalam berkarya. Rasa cape/pegel-pegel, atow bisa jadi gagal sekalipun merupakan awal yang baik dari sebuah kesuksesan.

Sumber: Michael Fleischner ( Internet marketing expert ), daur ulang oleh Hairul Azami

KET:
(* gue edit sesuai kebutuhan :D