Photoshop Tutorial Blog dr.emi | Internet Marketing | AdSense Publisher
Free Download Wordpress Themes | Free Download Web Templates

 

 

Related Post Link




Get Free $ on 1 Click


Archive for September, 2007

The Art of Website Maintenance

22 Sep, 2007  No Comment

The Art of Website Maintenance
By Erin Ferree (c) 2007


Now that you’ve designed and launched your website, you have a powerful marketing tool for your business. But, your website is only as useful as the content is current. The process of keeping the content on your site current is called website maintenance, and it’s important to keep both visitors and search engines supplied with new information. Just like regular maintenance on your car, you have to make changes on your website every few months to make sure that things run smoothly.

If you update the content on your website on a regular basis, potential clients will be drawn back to your site to find out “what’s new”. The search engines pay visits to websites in their queue regularly. The catch is that you’ll stay in the queue only if you update your site regularly. If the search engines visit your site several times in a row, and don’t find anything new, they may decide not to come back-which can be a blow to your search engine rankings. So, when is it appropriate to update your website? You don’t want to waste time and monëy nitpicking at your site if you don’t have updates of real value to add. You should update your site if you’ve:

- Grown your skills. Have you gotten a new accreditation? New licensing? Improved your skills? Any change in your skill set is a great reason to update your website - and your potential clients - with your new capabilities.

- Expanded your products or services. Do you have a new offering? Add it to your website and start making new sales in that area.

- Completed a successful project. If you’ve just finished a project, include it on your website. Create an online portfolio, add a case study - build a section on your website to use as a place to show the world your success.

- Gotten more testimonials, or added to your client list. Including more feedback on your offering helps to build your credibility. Be sure to get a testimonial from each of your successful client projects. Updating your testimonials regularly will also show clients who have visited your site a few times that your offerings are “up to snuff”.

- Written an article. Writing articles is a great way to keep your website up-to-date and to put more content on your site. Search engines love content-rich sites, and visitors will love to see the new information. So, if you write articles to educate your clients and promote your business, be sure to place them on your website as well. They’re likely to be full of keywords related to your area of specialty, which will help your ranking in the search engines.

- Issued Press releases. You should post all press releases and other information you publish about your company to your website. You nevër know who may be visiting, and you may get written up for your accomplishments.

- Made changes in your business. Have you hired someone? Changed your business structure, and you’re now required to notify the public of that? If so, you should probably review your website and evaluate how you can add that information.

- Made Yearly checkups. You should do a basic review of your site at least once a year, to make sure that the content is current. Some things to look for include:

ÂÂ

  • Your copyright statements should be updated yearlyÂÂ
  • Test and validate your links, to ensure that they still workÂÂ
  • Your time references should be changed. If your “About” page says how many years you’ve been in business, this is the time to change that!ÂÂ
  • Your pricing and offerings - do you have new products or services? Have your prices increased over the past year?

Spotlight any major updates on your home page as well, so that people will learn of those updates as soon as they enter your site. The search engines will also discover the new update as soon as they enter your home page if you leave a bit of information, with a link to the full story, on the home page. That will act as a breadcrumb for the engine to follow - the engines will follow your link to learn more about it.

Any of these reasons, and dozens of others, are great reasons to make changes to your site. If you make keeping your website current a priority, it will pay off with better search engine rankings and increased sales and leads through your website.

Once you’ve decided to make your changes, the next choice is how to go about doing that. There are two steps involved in maintaining your site:

1. First, decide whether you prefer to edit your content on paper or online. This can be done in a couple of ways. You can start by printing the pages that have outdated information and then updating that information on paper first. Or, you can copy and paste the outdated content from your website into a word processing program such as Microsoft Word and then edit that file on your computer.

2. After you have updated your text content you can choose either to make the changes yourself or to hire a web designer to make the changes. There are several tools that you can use to make changes to your site yourself. We recommend an easy-to-use tool called Macromedia Contribute. It’s fairly inexpensive, its simple to set up and learn, and it allows you to back up to older versions of your site if you make mistakes.

We suggest that you use this tool to make only simple text changes. More complicated changes - for example, to the overall design or navigation - are more difficult to make, and having a professional make those changes will save you energy and frustration.

If you are comfortable with a more complicated software program, then we recommend a professional-grade tool such as Dreamweaver. With a better software package, you’ll be able to make some of the more complicated changes yourself.

By building more and more current information into your website, you will also begin to build trust with your potential clients, since they will have a snapshot of what’s currently happening in your business available to them. Your website can go a long way towards making sure that your online prospects know, like, and trust you - which can lead to more sales from your website.
About The Author
Erin Ferree is a brand identity designer who creates big visibility for small businesses. Her workbook, “Design a Website That Works”, will walk you through all of the questíons that you need to answer in order to create the best possible website. Elf-Design.com Elf-Design Web Workbook





Why is Search Engine Marketing So Popular?

22 Sep, 2007  1 Comment

Why is Search Engine Marketing So Popular? ÂÂ

The key to marketing has always been getting one’s product recognized by as large a group of people as possible. Advertising has always been the key to any marketing effort. Companies spend millions on ad placements in trimedia campaigns that encompass print, radio and television.

Print, radio and television have traditionally been the main medium for marketing. However, in the past decades, another form of paid advertising has found itself on the rise, and this utilizes the internet.ÂÂ

Search engine marketing (SEM) is a form of internet marketing. It uses the web as a medium to spread awareness of its target product. Internet marketing has emerged as a cheap yet dynamic way to distribute information in the global market.

SEM seeks to promote websites - and the products being sold on those websites - by increasing their visibility through search engine results pages.ÂÂ

The development of SEM is an off-shoot of the success of the Internet in the global arena. As more and more people started using the web, more and more sites on a variety of topics started being created. In the mid-to-late 90s, search engines were developed to help people find the information they wanted quickly.

Soon search engines developed business models to finance their services such as pay per click programs.ÂÂ

A pay per click program is a small text ad that appears next to results from an on-line search. A marketer buys the rights for their ads to appear on a web page or a search engine. The ads are tied up to key words. When a searcher types in a particular query to a search engine, the engine not only offers up a listing of relevant websites but also the marketers “ad”.

The first pay per click programs were offered by Open Text in 1996 and Goto.com in 1998. Goto.com changed its name to Overture and was purchased by Yahoo in 2003 and is now Yahoo! Search Marketing.ÂÂ

SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion.ÂÂ

Search Engine Optimization is a strategy by which you attempt to improve the volume and quality of traffic to a website by “marketing” it to a web site. Using key words and content to ensure your site shows up many times during searches.ÂÂ

Paid placement is the pay per click program. Advertisers pay when a user clicks on to the links to visit their web site. These are also known as sponsored links or sponsored ads. Google Adwords, Yahoo! Search Marketing and MSN adCenter are the largest network operators of the pay per click program as of 2007. Minimum prices per click start at US$.01 to .50.ÂÂ

Paid inclusion is when a search engine company charges fees for the inclusion of a website in their search index. This fee structure is ment to ask as a filter against superfluous submissions - websites that try to “trick” the engine by using popular key words that are unrelated to actual content of site - and a revenue generator for the search engine company. The fee is typically an annual subscription rate.ÂÂ

SEM is a relatively cheap and inexpensive way to create traffic on you web site and cultivate brand recognition. A pay-per-click program is cheaper then a trimedia campaign and yet can reach a large number of people globally day and night. As a result, many companies are now taking advantage of the internet to let consumers know what they have.ÂÂ

According to a recent report by the Search Engine Marketing Professional Organization, advertisers in North America alone spend $9.4 billion in SEM in 2006. In 2006, the majority of search marketers (62%) said branding was the primary objective of search marketing campaigns. Nearly as many, however (60%) said that selling products was a key objective. This year, direct sales were the top choice, at 58%, followed by brand awareness at 57%. For more companies, SEM spending is increasing and actually earning a bigger budget then other marketing techniques. It is estimated that by 2011, companies will be spending $ 18.6 billion on SEM.ÂÂ

This growth will be driven by strong advertiser demand, rising keyword pricing and more small and midsized business discovering the effectiveness of SEM.ÂÂ

Currently, SEM is an alternative marketing tool with many possibilities. It’s increase in popularity will eventually result in more businesses utilizing SEM techniques and a possible rise in rates for web space. The faith major businesses are placing in SEM - as denoted by the money they are willing to spend on it - makes this fast growing advertising technique that should be utilized by any business seeking to make a name for it’s globally.ÂÂ
ÂÂ

About the Author: Mikhail Tuknov, a Search Engine Optimization Specialist, can improve search engine ranking of your online business. SEO specialist providing search engine optimization (SEO), pay per click (PPC) management, web site design or development and web analytics services.





Photoshop Tutorials dremi.info di urutan pertama, halaman 1 Google

21 Sep, 2007  No Comment

Siang tadi gue wabis update tutor, web tips & artikel, forum, blog, dan moderate komen2 di dremi.info.

gue coba cek dengan membuka google.com, dan kata kunci tutorial photoshop, hmmm sepertinya ada perubahan dalam hati gue, kalo di artikel sbelum na dremi.info berada dalam urutan ke-7 halaman pertama google dengan kata kunci yg sama, kali ini, dremi.info berada dalam urutan kedua, masih di halaman pertama juga…hehe alhamdulillah..

Status: Kamis, 20 Sept 2007 13:32 WIB

Photoshop Tutorials Free dremi.info - Gedein

Nah, pas malem na sekita pukul 23:00 gue kembali ngecek, di mesin pencari google, dengan kata kunci yg sama tutorial photoshop … dan gue bner2 kaget…ternyata web gue dremi.info dah ga di urutan kedua lagi, tapi diurutan pertama pada halaman 1 juga ….

haaaaaaaaaaa !!!! Mang google cpet amat ngupdate naa…. saking girang na, langsong ajah gue bikin artikel ini, ga salah lagi brow, google memang mesin tercerdas yang pernah gue temui.. dengan Social Engineering na, mampu melakukan interaksi sosial dengan web site kita..

Status: Kamis, 20 Sept 2007 23:28 WIB

Photoshop Tutorials Free dremi.info - Gedein

Salah satu yang sangat gue saranin adalah, rajin rajin lah berkomunikasi dengan web2 teman yang lain, artinya barter link, komen, dan gabung bareng web / blog tmen2 lu, itu sangat mendukung perkembangan sebuah web, google akan mengasumsikan bahwa, jika web lu memiliki banyak link2 sumber dari luar, maka web lu akan diingat oleh google sebagai web yang memiliki hubungan sosial yang baik dengan user lainna, ini menandakan corporate management yang ada di web lu ikut menjadi penentu untuk dapat diprioritaskan oleh mang google, selain jumlah posting, link, keberadaan keyword dan META conten, judul2, alt pada gambar, penggunaan tag STROKE sebagai pengganti tag B pada text BOLD, RSS Feed, GA, dll.

Jadi kembangkan terus kreatifitas lu, perbanyak posting, rajin2 saling bertukar ilmu dengan sesama netter, insyaalloh web lu akan diprioritaskan google.. :)

Thanks

ÂÂ

Hairul Azami

ÂÂ










« Older Entries