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Archive for March, 2008

[Inside AdSense] Another look at optimizations

We’ve given you many optimization tips over the years, and, as you know, it’s important to consider how your ad implementations affect not only your click-through rate, but your users’ and advertisers’ experience as well. To support this, we’d like to remind you of the following two guidelines when optimizing your site.

  1. Ads shouldn’t be placed under a title or section heading in a way that implies that the ads are not ads.
    For example, ads shouldn’t be placed under titles such as “Dallas Business Opportunities” or “Today’s Hot Deals”. Placing ads directly below titles such as these implies to your users that the links in the ads are publisher-created content. The example below shows a placement that does not follow this guideline.

  2. Ads should be easily distinguishable from surrounding content.
    Similarly, you should not place an ad unit by a group of links that has identical colors and line spacing. Doing so may cause users to think the ad unit is content created by you. In this situation, we recommend using a different color for the ad titles or indenting the ad unit to help distinguish the ads from your own content. This screenshot shows an implementation that does not follow this guideline:

As you can imagine, users who click on ads that they think are publisher-created content may lose trust in your site and decide not to return in the future. It’s important to keep their interests in mind, as well as your own.

Also, advertisers can tell which sites have a high conversion rate for them using Placement Performance reports. A conversion occurs when a click on an ad leads directly to user behavior that the advertiser deems valuable, such as a purchase, sign-up, page view, or lead. Advertisers have the option to exclude your site from their campaigns and may do so if it is not leading to conversions.

We believe these guidelines invest in the long-term health of the relationship between AdSense publishers, AdWords advertisers, and your sites’ visitors, and that they will help ensure your continued success in the AdSense program.

Thursday, March 27, 2008 at 12:36:00 PM

 

 





Google AdSense Check - Menempatkan AdSense di Blog,Web,Forum

Memang bner kata ortu gw, smuana susah banged pas awal2na, kadang2 ampe putus asa, stress….

hehe… apaaan ni make putus asa segala, hihiiiiiiiii :)

gini broder….. ni gw mao bagi2 pengalaman gw pas dapet Check dari GA. Awalnya senk isenk ngikut orang2 di internet. Kata gw… “ni apaan sih iklan iklan bisa ngasilin duit”, geblek aink teu ngarti pisan.

Malah salah seorang tmen gw nanya ke gw, bisa ga lu cara ngedapetin duit dari google ke bijimane ?

wah wah waaaaaaahhhh.. ane tersindir wabis2an…dah… dari sono gw begadang tiap malem nyari tutorial, referensi ma kutak katik di mang google na langsong….. apa sbnernye adsense itu ?

hmmm…. ternyata baru tau dah mang google punya prodak….hehehehee.. gw coba2 pasang di web… gw. ..yg versi BioTech, tapiiii….waktu itu masih di bawah standar penghasilan sebulanna…

berangkat dari analisa ini, gw coba ubah interface sesuai saran tmen gw ke web 2.0 version. …

gw taro tu iklan adsense di kanan paling atas, karena asumsi gw, pointer mouse di indonesia rata2 pada gerak ke arah ini :D

belakangan gw tau dari support om google langsong, tentang tata cara pengaturan letak ads kita baik di forum/blog, cek link na disini:

menempatkan AdSense di Forum

menempatkan AdSense di Blog/Web

woke dah…alhasil, bulan ini peningkatan Earning per Click na meningkat, walopun Page Impression masih beda dikit dibawahna…

kesimpulanna, kalo AdSense mao ditaro di deket postingan/konten yang dekat dengan mata pengunjung, maka gunakan format AdSense yang transparan, maksud gw ga jauh beda dengan bentuk dan warna tulisan konten…

nah kalo misalnye AdSense mao ditaro jauh dari konten, misalkan saja di sidebar, maka gunakan format AdSense yang menarik perhatian pengunjung, tapi tetep di serasiin doonk ma desain color yang lannya :)

sesuaikan AdSense dengan palet warna

bijimane mau coba gaaa……

wuki…bwat skedar screen shoot ni ada check GA yg baru aja gw terima… heheheheh alhamdulillah …. (SENSORED)

Google AdSense Check 26 Feb 08

kalo dah cair dari bank na, gw mao bli monitor LCD ah, nyang sekarang dah gelap warnana ,,,, amiiiiiiiinnnn  ….. uhuiiiiiiii………..

 

VIVA PUBLISHER !!!!! :D

thanks yak
dr.emi





Easy Cross-Promotion Tactics

Cross-promotion is an easy, inexpensive method for generating more traffic and more revenue for your business and for the business of your promotional partners. 

What could be better than a real win-win situation? With cross-promotion not only can you generate more customers and profit, usually for free, but you can help another entrepreneur do the same! 

One simple example of good cross-promotion is swapping business cards with another business in your area. The idea is to find a related, yet non-competing operation, give them a stack of your cards to hand out and take a stack of their cards in exchange. 

For example when I ran a local Web design company I swapped stacks of business cards with a nearby computer repair service. It made sense because both of us targeted small businesses, and nearly all small businesses today have computers in their office and a Website to promote their products and services. So often my customers would have an interest in a good computer repair service, and the repair shop’s clients might be interested in somebody to build or re-design their Website. 

It’s easy to see how both parties stand to benefit in this arrangement. And the customers of both businesses also benefit! 

Putting together a win-win cross-promotion on the Web is even easier, and here are a few examples of how you might do this: 

Exchange Thank You Page Ads
Thank you or confirmation pages that prospects see after they make a purchase or register for a free mailing list are great places to post promotions. The people who see these pages are action takers, making them the ultimate target for a good advertisement. 

You could place an ad for your cross-promotion partner on one or more of your thank you pages and have them do the same for you. 

Unannounced Member Bonus
If you and your promotional partner run membership programs, you could place unannounced bonuses within one another’s secure member areas. For instance, when members login to your site they could find a “free gift” from your partner, and be required to register at your partner’s Website to receive access to their free gift; of course you would place a similar promotion in your promotion partner’s member area. 

Swap Autoresponder Messages
You could include an email in your automated message series promoting your partner’s product or service, and they could reciprocate with an email for you. You could even promote as affiliates for one another so you both earn commissions in the process. 

Cover Page Promotions
If you and your partner both produce digital information products such as e-books and special reports, you could swap promotions on the first page of your PDF products. This would provide both of you with quality exposure as your ads would be seen by the people who purchase and actually open digital products; so prospects generated by this measure are both buyers and action takers. 

These four examples are just the tip of the iceberg. Once you sit down and really brainstorm about innovative ways to cross promote you might be amazed with what you come up with. 

Both you and your promotional partner(s) stand to benefit, and neither of you will need to pay any advertising expense to generate new traffic and sales. 

About the Author: Tim Whiston is a professional Internet marketer who enjoys his work. He has owned numerous Websites and ezines and has created hundreds of thousands of dollars in profits for his clients. Be sure to check out his free Information Marketing Course and Internet Marketing Tools.